Target Audience

Primary Audience

- Male/Female, 15-24

- Frequent horror/thriller viewers

- Like the element of thrill and suspense.

- Constantly trying to link clues given in the film, and trying to find out the identification of the killer is, before the killer is eventually revealed to the audience.

- Fans of psychological killers, who play with their victims first and teach them a lesson.

- The female protagonist will appeal to the female side of our target audience, making the viewers emphasise with her.
- It would appeal to the male audience because it has conventional features of a horror/thriller film + features a  young female adult.
- Interesting narrative with a twist that can only be revealed once the audience has seen the film. Makes them curious.

Secondary Audience

People who go to the cinema often to watch the latest films.

Target Audience Profile

Name: Julia Ruff

Age: 18

Currently studying at a sixth form college having chosen English, Geography and Psychology as her A-Level subjects.

LIKES:

• Going out on a Friday/Saturday night with her friends
• Watching TV dramas such as 90210, Hollyoaks, Waterloo Road, CSI
• Loves technology. Owns a Blackberry where she is constantly on Facebook  + Imdb checking out the latest films and their given reviews.  
• Has an unlimited cinema pass to Cineworld cinemas, and spends her Sunday nights watching a new film every week with her best mate, Sarah, whether it’s a blockbuster hit, or a low-budget production.

DISLIKES:

• Downloading/streaming films on her computer – prefers the whole cinema-experience.
• Being home alone at night
• Staying indoors on the weekend
• Taking public transport.